AI is reshaping marketing faster than ever. But the real transformation is happening beyond the tools – in marketing leadership, culture, and processes.

Marketing leaders today face a new strategic reality: AI dramatically scales creativity for B2C marketers, amplifies account-prioritization capabilities in B2B marketing, and increases agility and adaptability across all marketing teams. Without strong leadership, a clear vision, and cultural shift, AI adoption risks fragmentation—creating pockets of unstructured and ungoverned experimentation rather than enterprise-level acceleration. Leaders must reimagine how their organizations work, think, and collaborate.

Join us in this exclusive luncheon, where Adobe’s marketing leader will share her personal experience and journey in leading marketing transformation with intelligence and automation. You will also learn from fellow peers from leading enterprises who have B2B and B2C remits, on their journeys to navigate the profound organizational change required to build a truly AI-enabled marketing function.

We will discuss and explore: 

• Adobe’s AI journey to deliver marketing ROI 
• AI-first for performance marketing 
• AI-driven marketing journey: B2B VS B2C 
• Setting guardrails, workflows, and review processes for AI-generated content 
• Leading cross-functional teams through experimentation and iteration

Confirmed Speaker:

Menaka Seshakumar, Head of Lifecycle Marketing, Digital Media, APAC, Adobe